Logoland

Okay, so you have a vague idea that I actually work, have a job. That has yet to be determined. I'm one step away from being Serge Tremblay with a cup on the corner. Just kidding.

But I do work as a graphic designer/video editor. Just wanted you to check out these logos I did for a firm called Freestyle; ie. FS. They were all rejected.

I am from the school of the European design. Hard-edged, able to be reproduced and read at all sizes in multiple colors. A great example of this is the FedEx logo. You won't at first notice it, but if you look closely you'll see a clear arrow between the "e" and the "x".

This is what I live for as a designer. Subtlety and elegance, hidden in a tiny shadow so that once it's pointed out to you, you go "Jesus! I didn't see that! Now I do!"

So for this company the task was to do "FS" in an innovative, easily reproducible way.

The results are this one or this one

Just out of curiosity, which one would you pick? Look for birds and other Escher-like devices. I hope I think outside the box.