I want to buy from you, I really do. But you make it so difficult. You see, I'm from Canada. This is a land of over thirty million people, but we seem to be all lumberjacks or maple-syrup eaters as far as you seem to be concerned.
You say you ship internationally and your form says "zip/postal code" but last time I checked there were no postal codes in the US, only in Canada. Yet your web form demands five digits.
And then there is "State/province". But there are only states in the selection list, no provinces. And when I try to enter Quebec by hand, of course it won't let me, because either you or your webpage designer is incompetent.
It's called FORETHOUGHT. There are 30,000,000 customers up here who only want to buy your stuff, except you won't let them.
Please go to amazon.com for a model on how to present and sell items.
For folks like me who have been on the Web since its inception and have done a fair amount of web design myself, after two clicks and confusing navigation I just go elsewhere. It's as simple as that. And you just lost a customer.
But PLEASE don't think you are alone. Not by any means! Incompetent webpage design is rampant.
I arrive at your page on "handlebars" through a search engine and there's no button that says "Home". Your site's navigation is homey at best, impenetrable at worst.
Don't let cousin Milton design your website--or do it yourself to save bucks! Have it done professionally and hash out all the possibilities with the coder. Try ordering yourself from your own company just to see how easy/hard the process is. Pretend you're a complete stranger trying to find something on your website.
These are not hard things to do.
But they are good things to do.
Cheers
Nick
PS That's eight figures. There are plenty of us up here, not just eskimos and walruses. Walruses don't have money, anyway.
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